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Tes Motor Honda Sekaligus Beramal

GILAMOTOR.com – PT Astra Honda Motor (AHM) bersama jaringan main dealernya mengajak masyarakat untuk mencoba sepeda motor baru sekaligus beramal dalam kegiatan bertema “100% ibadah” dalam Safari Ramadhan Honda 2014.

Dalam program Safari Ramadhan yang berlangsung pada 29 Juni – 26 Juli 2014, AHM mengadakan riding test untuk masyarakat yang ingin mencoba motor baru Honda. Dari setiap partisipasi peserta, AHM akan menyiapkan dana sebesar Rp 5.000,- yang pada akhir program akan dikalikan dengan jumlah total peserta riding test . Nilai dana yang terkumpul akan didonasikan melalui Badan Amil Zakat Nasional (BAZNAS).

Selain beramal, dalam program “100% ibadah” Safari Ramadhan Honda, setiap peserta riding test juga berhak mendapatkan 1 kupon undian dan berkesempatan untuk mendapatkan hadiah umroh dan uang dengan nilai total ratusan juta rupiah. Tak hanya itu, konsumen Honda juga bisa berpartisipasi dalam dzikir akbar, pembagian ta’jil menjelang waktu berbuka puasa, khitanan masal 1.000 anak kurang mampu bekerjasama dengan Rumah Sunat, dan beragam kegiatan sosial lain.

GM Marketing Planning and Analisys Division AHM A. Indraputra berharap, semoga program Safari Ramadhan ini dapat semakin menyatukan Honda dengan masyarakat. “Karena kami sudah menyiapkan banyak program menarik yang bermanfaat bagi masyarakat,” ujar A. Indraputra.

Upaya menemani konsumen melalui Safari Ramadhan Honda ini dilaksanakan di 80 lokasi yang tersebar di seluruh Indonesia pada periode 29 Juni – 26 Juli 2014. Selain 100% ibadah, kegiatan ini berupaya memberikan hiburan sekaligus beragam aktifitas bermanfaat bagi konsumen yang dirangkai dalam kegiatan “100% hiburan, dan 100% injeksi”.

Dalam aktifitas “100% hiburan”, masyarakat menikmati sajian musik religi, kompetisi fotoselfie, city convoy, pemeriksaan kendaraan gratis, arena bermain anak, beragam aktifitas CSR oleh komunitas lokal, dan hiburan dari penyanyi maupun band nasional maupun daerah antara lain Opick, Nidji, Gigi, D’Masiv, dan Setia Band.

Konsumen juga dimanjakan kegiatan “100% injeksi”. AHM yang telah menuntaskan misi injeksi di awal 2014, menyajikan beragam aktifitas menarik mulai dari promo penjualan, lomba hemat bahan bakar, hingga riding experience sepeda motor Honda injeksi. Pengunjung juga bisa menyervis sepeda motor secara gratis selama acara berlangsung sekaligus hadir booth Honda Technomotion (Technology Mobile Exhibition) dan booth Honda Genuine Parts.

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