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Honda Kuasai 63 Persen Pangsa Pasar

GILAMOTOR.com – PT Astra Honda Motor (AHM) mengakhiri kuartal I/2014 dengan menguasai 63% pangsa pasar sepeda motor nasional setelah menjual 1.254.662 unit.

Dalam keterangan resmi yang dikeluarkan AHM (14/4), berdasarkan data Asosiasi Sepeda Motor Indonesia (AISI) sepanjang Januari-Maret tahun ini, total penjualan sepeda motor nasional tercatat sebanyak 1.990.375 unit atau tumbuh tipis 1% dibandingkan dengan periode yang sama tahun lalu. Sementara itu, sepeda motor Honda berhasil terjual 1.254.662 unit atau tumbuh melampaui pertumbuhan pasar nasional yaitu naik 3% dibandingkan pencapaian pada periode yang sama tahun lalu.

Penyumbang terbesar penjualan sepeda motor Honda masih didominasi penjualan tipe skutik. Sepanjang Januari-Maret tahun ini, skutik Honda mampu terjual sebesar 904.445 unit atau memimpin 70,7% di pasar sepeda motor skutik nasional. Pencapaian ini diperoleh dari penjualan All New Honda BeAT FI sebesar 497.209 unit, Honda Vario series sebesar 330.802 unit, New Honda Scoopy FI sebesar 68.617 unit, Honda Spacy FI sebesar 6.965 unit, dan Honda PCX sebesar 852 unit.

Di segmen motor bebek, AHM berhasil memperkokoh kepemimpinannya dengan pangsa pasar sebesar 53,2% setelah berhasil menjual 226.115 unit sepeda motor bebek. Kontribusi terbesar berasal dari Honda Supra X series sebesar 111.667 unit diikuti Honda Revo series sebesar 86.348 unit, dan Honda Blade series sebesar 28.100 unit.

Sementara itu, sepeda motor sport Honda pada tiga bulan pertama tahun ini terrjual sebanyak 124.102 unit. Angka ini berasal dari penjualan Honda CB150R StreetFire yang laris terjual sebanyak 67.330 unit, diikuti Honda Verza 150 sebesar 41.466 unit, New Honda MegaPro FI sebesar 14.139 unit, dan CBR series sebesar 1.162 unit.

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