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Jupiter Z dan MX Dongkrak Penjualan Yamaha

GILAMOTOR.com, Jakarta. – Yamaha mengatakan bahwa mereka mengawali tahun ini dengan gemilang ditandai dengan kenaikan penjualan di bulan Januari 2012 dibandingkan dengan Desember 2011.

Kenaikan ini melambungkan harapan Yamaha untuk mengawali langkah memenuhi target penjualan di 2012.

Berdasarkan data Asosiasi Industri Sepeda Motor Indonesia (AISI), terjadi kenaikan sebanyak 54 persen di bulan Januari 2012 dibanding Desember 2011. Penjualan selama Januari 2012 sebanyak 205.304 unit, sedangkan di Desember 2011hanya 133.403 unit. Total kenaikan penjualan ini dipicu peningkatan penjualan Jupiter Z dan Jupiter MX.

”Facelift Jupiter Z dan Jupiter MX yang hadir dengan warna baru putih yang sedang tren di dunia otomotif nasional dan dunia, terbukti diterima pasar dengan sangat baik. Ditambah fitur-fitur baru Jupiter Z dan imej Jorge Lorenzo sebagai bintang iklan Jupiter Z putih yang berhasil merebut hati konsumen. Juga logo 3D unik Yamaha pada Jupiter MX menambah nilai jualnya,” papar Indra Dwi Sunda, PR Corporate & Communication Head Yamaha Indonesia.

Penjualan Jupiter Z selama Januari 2012 naik 22.713 unit dibanding Desember 2011. Jika Desember 2011 Jupiter Z hanya terjual 1.181 unit, di Januari 2012 Jupiter Z terjual hingga 23.894 unit. Begitu juga dengan Jupiter MX yang mengalami kenaikan sebanyak 26.339 unit. Pada Januari 2012 terjual 36.098 unit sedangkan selama Desember 2011 hanya terjual sebanyak 9.759 unit.

Di kategori matik, penjualan Xeon selama Januari naik 16.190 unit dibanding Desember 2011. Selama Januari 2012 terjual 19.766 unit sedangkan pada Desember 2011 hanya 3.576 unit.

Yamaha mencatat kenaikan secara keseluruhan di kategori bebek dan matik pada Januari 2012 jika membandingkan dengan Desember 2011. Penjualan kategori bebek naik 53.356 unit dan matik 15.013 unit.

Dengan kehadiran Mio Fino dan Mio J, Yamaha optimis dapat lebih mendongkrak penjualan di bulan berikutnya.

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81 COMMENTS

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